Jewelry Stand, California’s Great America (2018)

CLIENT: Kaman’s Art Shoppes
AGENCY: In-house

In my graphic design position with Kaman’s, it has not been uncommon for me to design entire retail locations wall-to-wall, printing on PVC/Sintra and polymetal. This is just such a location.

I think that the noisiness—both auditory and visual—of amusement parks and zoos provides an opportunity to take chances and go big, which is kind of unique in that you’re basically giving subtlety the finger in order to fight for the attention of potential customers. In this case, I think I also lucked out with a solid color palette that was on the building in the first place.